To be inventive

Invent

 Always try to be inventive with what you create. There’s no point cloning another successful website when you could improve upon it to convert some of their existing user base.

Investigate what your competitor are doing

Investigate competitors

 

Investigate what your competitors are doing with their services as you can learn so much from the mistakes or successes that others have had — they can be a goldmine of ideas.

Decide to become a Jack of all trades or a specialist

Competitive Analysis

Whether you decide to become a Jack of all trades or a specialist is entirely up to what you prefer. It’s worth noting that there is enough work in the industry to cater to both work styles.

Don't restrict yourself

There are many sectors you can work in as a web professional (web designer, UX, UI, front-end development, etc). You shouldn’t restrict yourself to a core subject unless you know exactly what you want to end up doing.